By George Pitiranggon, Director of Marketing & Web Strategies
If you’re reading this article right now, chances are you know, or at least have heard of, a river cruise. And if you know what a river cruise is, you’ve probably heard of Viking, Avalon Waterways, Uniworld, and others. Now we have a new player in the game and their name is U by Uniworld, a completely new sister brand to Uniworld Boutique River Cruises. But I want you to take a deep breath and gather everything you know about river cruising and completely throw it out the window. Just forget it all. That’s because U by Uniworld has completely changed the river cruise game and depending who’s reading this, it’s definitely for the best. Keep reading to find out what I mean.